Friday, 27 March 2015

2.3.1 James Long Presentation and Tutorial.

We had a presentation from a James Long’s team member in conjunction with a tutorial as to the approach he would like us to take for the chosen concept within his brief. 

Our concept as per the brief is Martial Arts. Through the use of a thought shower session and a word association activity we were able to identify which key words stood out in reference to Martial Arts and fashion. These key words included movement, fluidity, attack, material, equipment and movement practice.  



For this brief my intention is to focus upon the ‘fluidity’ of fabric in movement, martial arts equipment and its usage, the layering of protection through the use of fabrics and the sharpness of attack.

James Long’s collections focus on the more unusual aspects of design and incorporate new ways of working with fabrics and techniques. He incorporates dark tones accompanied by flashes of muted tones of colour which lift and give buoyancy to the colour palate of his garments.




James Long’s team member, Tom, spent time with each group sharing suggestions as to ways of approaching the brief that has been set. Tom was very positive about the ideas the group developed concerning Luxe Sports Wear for women. These ideas included the layering and bandaging of fabric, thinking about placement of design and elongating techniques on the body. Subsequently these led to ideas of control, block colour. Tom further suggested we restrict our colour palate to a grey scale, contouring, looking at the muscle of an individual, looking at attaching and patching pieces together, showing skin and body definition which can be amplified by using a range of fabrics, from gloss and sheen to matte and even leather to bring structure, to pull the martial arts concept through.


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