This week I have focussed on the idea of capturing a moment, Working with long exposure and shutter speed, to capture movement and shape. Editing the pictures to see the lines of movement and struggle. Thus perpetuating the idea of mental struggle and insanity, the idea of being stuck within yourself with no escape from thoughts, challenging perspectives of visual attitudes, pulling out the strongest colours of the pictures, working with the marks they create in the image, distorting the body, morphing and stretching. With all that I found that to keep things moving I need to change location or background of my focus so that things aren't so similar with each image I use.
To develop further I intend employ new approaches, to create distortion with different angles, working with a scanner to stretch and morph images, to create a different kind of mark, to evolve new imagery.
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| Helen Lawrence, Google images. |
With the Live Project, I have chosen the 'Branding Project', with 'Natural Forms' as the concept.
The brand I am directing my work towards is ' Helen Lawrence'. Lawrence's work is a play on texture and transparency along with child's play in learning to colour. In reflection of my brand choice I know that I need to do a lot of reattach to gain more understanding of the brand in order to capture the essence of style.
My main concept will be the formation of patterns which occur in nature, piecing together different aspects of the beach, bringing out a softer side to my work through incorporating lighter toned yarns to replicate calmness, together with the sharpness and unpredictability of the shoreline.
I feel my choice of brand and concept work well together, complimenting and contrasting each other, bringing nature and human influence over calm & storm, water & earth, light & dark together.
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